ARN

How To Use The Media

by Rochelle Lefkowitz
and Bob Schaeffer

PR Strategy Criteria Checklist

  • Is it do-able?
    • Do you have enough time to do it in?
    • Does the staff already have the skills necessary to do it? (If not, will it take them long to acquire those skills, or can you find someone else to do it?)
    • Do you have the equipment/materials necessary for the project?
    • Are there any budgetary constraints?

What is News?

Experts agree that defining news can be a difficult task. Most journalists agree that the following eight elements make up what is considered "news."

Organizations and Experts Opposed to High Stakes Testing

Test Company Statements against High Stakes:

Harcourt Brace on the Stanford 9: about Using their Test to Make Grade Promotion Decisions

"Promotion and Retention of Students"

Resistance Guide: Organizing for Testing Reform

Arizona Republic piece on AIMS

Education requires our support

John Scudder
Arizona Republic
Sept. 10, 2003 12:00 AM

AIMS Press Release

Press Release
Did You Know: Tempest
Over 4 Test Items

CPS Parents Win Major Changes in CPS Student Promotion Policy

Press Advisory: October 3, 2000
Contact: Julie Woestehoff 312/461-1994 (day) 773/973-5548 (eve)

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